EA Turns to Online Games To Boost Asian Presence

In the coveted China market, EA's market share is in the single digits, but the company hopes to change by that by launching online versions of FIFA and NBA Street with local partners. EA is launching FIFA with The9 Ltd., which operates World of Warcraft in China, and NBA Street with game operators Tencent Inc. and T2CN. ( www.toptechnews.com )

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