EA Sports Active hopes to encourage players to box, skip and jog their way to fitness in the comfort of their own home with a personalised training programme. The company says it is the first in a line of sports perfomance games designed to improve the well-being of people of all ages. EA said it was aimed primarily at women who are seeking a fun and easy way to achieve a healthy lifestyle. "We have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape," said Peter Moore, president of EA Sports. "This game costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don't get from a DVD. ( www.telegraph.co.uk )
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