The latest expansion for World of Warcraft, Wrath of the Lich King, attracted a staggering 2,000 people to its Oxford Street launch – more than turned out for launches like the PlayStation 3 or Apple's iPhone 3G. World of Warcraft is one of the most played games on the planet, with in excess of 10 million active accounts – paying a monthly fee for access to the virtual world of Azeroth. Although a whole wealth of competitors have sprung up including key names in the same fantasy arena that Warcraft uses – including Warhammer, Lord of the Rings and Age of Conan – it is Blizzard's game that has completely dominated the MMO market. ( www.techradar.com )
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